Associate Director, Client Analytics, GOC
Core
Lead the North America Analytics team and the Bogotá hub to measure media execution success, design campaign studies, and deliver actionable insights to clients.
Role type
Senior IC analytics manager (media agency)
Builds
Brand and Direct Response campaign measurement frameworks, Brand Lift studies, A/B tests, and Matched Market Tests
Domain
Digital media advertising and marketing analytics
Deliverable
dashboards & analysis
Required skills
Campaign measurement design, A/B testing, Matched Market Tests (MMTs), Brand Lift studies, Team leadership, Data presentation, Project management, Digital campaign data analysis
Preferred skills
SQL, Google Docs, Programming languages
Responsibilities
Lead the design and measurement of Brand and Direct Response campaigns; Present complex data findings to clients and internal teams; Recruit, manage, and mentor analytics professionals; Collaborate with cross-functional teams on data integrity and experimentation; Lead and develop the analytics team within the Bogotá hub.
Seniority
Senior, hands-on IC with management responsibilities
