Senior Associate, Programmatic Solutions
Core
Digital strategist and project manager owning cross-channel digital strategies to drive performance and business results for clients.
Role type
Senior Associate, Programmatic Solutions (Digital Strategy & Project Management)
Builds
Holistic cross-channel digital strategies and campaign execution plans
Domain
Digital Media & Advertising Technology
Deliverable
product features
Required skills
Cross-channel digital strategy, Project management, Client stakeholder communication, DSP knowledge (DV360, Amazon DSP, The Trade Desk), Digital measurement & attribution, Test-and-learn methodologies
Preferred skills
Hands-on buying experience, Creative strategy (DCO, high-impact units)
Technologies
DV360, Amazon DSP, The Trade Desk, YouTube, Connected TV (CTV)
Responsibilities
Translate client briefs into holistic cross-channel digital strategies; Manage campaigns through cross-functional teams (Planning, Activation, Measurement, Data & Tech); Lead strategic conversations and present recommendations to clients; Oversee strategies across display, video, audio, gaming, CTV, and social; Lead test-and-learn environments for emerging platforms and AI-driven technologies; Partner with measurement teams to build performance stories using Brand/Conversion Lift and MMM insights.
Seniority
Senior Associate, hands-on IC
