Head of APAC GTM Enablement
Core
Design and execute the go-to-market enablement strategy for Anthropic's APAC region, adapting global programs for local markets and using AI to deliver personalized, practice-based training for sales and GTM teams.
Role type
Head of GTM Enablement (APAC)
Builds
A scalable, region-specific enablement engine that prepares the APAC field for new product launches and customer conversations.
Domain
Artificial Intelligence / Generative AI / Go-to-Market Strategy
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
GTM enablement strategy, APAC market experience, AI-driven learning design, stakeholder influence, program adaptation, practice-based training design, cross-cultural enablement, end-to-end function ownership, sales leadership collaboration
Preferred skills
Global enablement experience, building functions from zero, quota ownership history, AI/developer platform enablement, manager coaching program development
Technologies
AI tools for personalized practice and real-deal scenario simulation
Responsibilities
Stand up APAC enablement rhythm with in-region cohorts and feedback loops; Adapt international enablement portfolios for APAC languages and cultures; Partner with regional GTM leaders to build scalable coaching standards; Own launch readiness for new models/products in the region; Run practice-first sessions including deal walkthroughs and role-plays
Seniority
Senior, hands-on IC with strategic scope
