Senior Associate, Planning, GCS
Core
Develop comprehensive media plans across various channels, conduct audience and market research, and support the execution of large-scale cross-channel marketing campaigns for Amazon.
Role type
Senior Associate, Media Planning
Builds
Media plans, campaign schematics, and performance reports for Amazon's Cross-Channel Marketing division
Domain
Digital Media, Marketing, Advertising
Required skills
Media planning, audience research, market analysis, campaign management, financial tracking, presentation development, MS Office (PowerPoint, Excel), media systems proficiency
Preferred skills
Knowledge of media research tools (TGI, Adintel, Pathmatics), understanding of activation across media channels, curiosity about industry trends, data reporting
Technologies
WPP Open AI platform, TGI, Adintel, Pathmatics, MS Office
Responsibilities
Develop comprehensive media plans across various channels, conduct in-depth research and analysis of target audiences and market trends, support smooth execution of media plans ensuring adherence to timelines and budgets, monitor campaign performance and implement optimization strategies, assist in developing client-facing presentations and reports, serve as a point of contact for client inquiries and requests
Seniority
Senior Associate, hands-on IC