Event & Field Marketing Manager – East / Central
Core
Own strategy and execution of high-volume field marketing programs (events, roadshows, activations) to drive pipeline and revenue for a B2B SaaS AI platform.
Role type
Senior IC field marketing manager
Builds
Field marketing programs, executive dinners, roadshows, and partner activations
Domain
B2B SaaS / AI / Customer Experience
Deliverable
product features
Required skills
B2B field marketing strategy, end-to-end program execution, pipeline generation, ROI measurement, sales partnership, budget management, vendor management, ABM/account-based marketing
Preferred skills
High-growth startup experience, AI/Contact Center domain knowledge, enterprise sales support, Salesforce/HubSpot proficiency
Technologies
Salesforce, HubSpot, Gong, Mobly
Responsibilities
Build and execute field marketing programs aligned to regional sales priorities; Set program KPIs and track sourced/influenced pipeline; Partner with sales on account targeting and follow-up; Manage 8–10+ concurrent programs per quarter; Own programs end-to-end including strategy, budgets, vendors, and onsite execution; Evaluate program performance and shift investment; Create standout experiences and build repeatable playbooks.
Seniority
Senior, hands-on IC
