Digital Marketing Specialist
Core
Manage and optimize paid search (PPC) campaigns across Google Ads, Microsoft Ads, and ChatGPT/OpenAI platforms while driving website landing page content improvement.
Role type
Digital Marketing Specialist (Paid Search)
Builds
Paid search campaigns and optimized landing pages
Domain
Commercial/Industrial door and security products distribution
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid search campaign management, keyword research, bid strategy, budget management, A/B testing, conversion tracking, Google Tag Manager, pixel setup, CRO, data analysis, reporting
Preferred skills
Google Ads certification, Microsoft Advertising certification, Adobe Commerce knowledge, Google Analytics proficiency
Technologies
Google Ads, Microsoft Ads, ChatGPT, OpenAI, Google Tag Manager, Google Analytics, Adobe Commerce
Responsibilities
Plan, build, launch, and optimize PPC campaigns; Manage keyword research, bid strategies, budgets, ad copy, and A/B testing; Implement and manage conversion tracking and pixel setup; Collaborate with web teams on landing page optimization and CRO; Track, report, and analyze website, eCommerce, and PPC analytics; Synthesize technical content into compelling, actionable content
Seniority
Mid-Senior, hands-on IC