Executive Director, Global Influencer Marketing Strategy & Operations
Core
Develop enterprise influencer marketing strategy, frameworks, and operating models to embed influencer marketing as a strategic enabler for global growth across luxury beauty brands.
Role type
Executive Director, Global Influencer Marketing Strategy & Operations
Builds
Global influencer marketing operating model, technology platforms, agency partnerships, and capability building materials for ELC brands.
Domain
Luxury beauty, global marketing, influencer strategy
Required skills
Enterprise strategy definition, global tiering models, technology platform selection, competitive intelligence, operating model design, agency governance, KPI framework design, team mentorship
Responsibilities
Define enterprise influencer marketing strategy and global investment guidance frameworks; Establish global influencer tiering models, playbooks, and activation frameworks; Partner with IT to identify and scale global influencer technology platforms; Enable the new OneELC global operating model and establish global agency rosters; Develop global capability building materials and mentor a high-performing global team.
Seniority
Executive, strategy & mentorship