Manager, Influencer Marketing Haircare
Core
Develop and execute influencer marketing strategies and campaigns for Aveda and Bumble and Bumble to maximize brand awareness, engagement, and business performance.
Role type
Manager, Influencer Marketing
Builds
Integrated marketing campaigns across paid and organic channels, long-term ambassador programs, and stylist advocacy initiatives.
Domain
Beauty / Haircare / Influencer Marketing
Deliverable
product features
Required skills
Influencer strategy, relationship management, campaign execution, agency management, contract negotiation, compliance, project management, data analysis (EMV, engagement, reach), cross-functional collaboration.
Preferred skills
Passion for beauty culture, social media trends, emerging digital trends.
Responsibilities
Identify, recruit, and manage relationships with influencers and stylists; develop long-term ambassador programs; manage influencer agencies, contracts, and gifting; plan and execute campaigns and product seeding; track campaign performance and budgets; coordinate asset production and approvals.
Seniority
Manager, hands-on leadership