Director, Measurement Science
Core
Define and lead measurement strategy for outcome-based media programs, connecting campaign execution to business outcomes and commercial decisions.
Role type
Director, Measurement Science (Strategy & Team Leadership)
Builds
Measurement frameworks, incrementality studies, A/B tests, and strategic recommendations for WPP Media Solutions.
Domain
Digital Media, Programmatic Advertising, Marketing Analytics
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Programmatic media fluency, Incrementality testing design, A/B testing methodology, Marketing mix modeling, Multi-touch attribution, Causal measurement, People management, SQL, Tableau or Power BI
Preferred skills
Python, Clean-room data collaboration, Amazon Marketing Cloud, Ads Data Hub, InfoSum
Responsibilities
Lead measurement strategy for outcome-based media programs; Design campaign measurement plans, incrementality studies, and A/B tests; Analyze demand-side platform data and logs; Translate programmatic execution into measurement insights; Evaluate measurement partners and methodologies; Lead and develop a team of Associate Directors and Analysts.
Seniority
Director, hands-on IC with team management
