Software Engineering 5 -Ads Measurement Experimentation
Core
Building 0-to-1 ads incrementality measurement systems and advanced A/B testing infrastructure to quantify campaign outcomes for advertisers on Netflix's ad-supported tier.
Role type
Senior IC software engineer (ads measurement & experimentation)
Builds
Ads measurement systems, brand lift solutions, and conversion lift tools for the Netflix Ads Platform
Domain
Connected TV (CTV) advertising, ad tech, digital marketing
Deliverable
production ML models | product features
Required skills
0-to-1 system building, advanced A/B testing approaches, ad tech landscape knowledge, cloud-based application development, object-oriented programming
Preferred skills
Ads industry standards (VAST, OpenRTB), legal compliance in advertising, CTV space constraints, privacy-enhancing technology (clean rooms)
Technologies
Cloud platforms, A/B testing frameworks, ad tech stacks
Responsibilities
Design and implement incrementality measurement systems, develop advanced A/B testing infrastructure, integrate with ad delivery ecosystems, ensure advertiser brand safety and appropriate ad serving
Seniority
Senior, hands-on IC
