Manager Connection Planning
Core
Leads the development of integrated, data-led media strategies that translate business objectives into scalable, high-impact channel plans.
Role type
Manager, Connection Planning
Builds
Integrated media strategies and channel plans
Domain
Digital Marketing / Media Planning
Required skills
Integrated media strategy, Full-funnel planning, Budget allocation, Performance metrics analysis, Stakeholder management, Team leadership, Channel strategy (Search, Social, Display, Video), E-commerce integration
Preferred skills
E-commerce and performance-driven business models experience
Technologies
PowerPoint, Excel, Google Sheets
Responsibilities
Lead development of full-funnel integrated media strategies across multiple channels; Define channel roles, investment frameworks, and budget allocations; Translate performance data into strategic recommendations; Oversee planning across multiple product categories and business units; Lead and mentor Planning Executives/Senior Executives; Act as key planning lead in client meetings and strategic discussions
Seniority
Manager, hands-on leadership