Senior Media Strategist
Core
Senior Media Strategist acting as a trusted advisor to eCommerce brands, guiding their marketing strategies, media buying, and budget allocation using Northbeam's attribution data.
Role type
Senior IC media strategist (consultative)
Builds
Client growth strategies and media buying plans for Meta, Google, TikTok, and other channels
Domain
eCommerce + digital marketing attribution
Deliverable
client delivery
Required skills
eCommerce growth strategy, media buying, budget management ($100k+/mo), data analysis, attribution modeling, cross-channel strategy
Preferred skills
email marketing, agency experience, in-platform attribution models, tracking script tags, CRM tools (HubSpot), project management
Technologies
Shopify, Facebook Ads, Google Analytics, Google Ads, Klaviyo, Snapchat, Pinterest, TikTok, HubSpot
Responsibilities
Conduct data reviews and growth audits, advise on budget allocation and creative strategy, translate attribution data into client narratives, guide brands through scaling and LTV:CAC optimization, deliver onboarding and ongoing strategic insights, collaborate with Product/Marketing/CS teams to surface product gaps
Seniority
Senior, hands-on IC