Senior Manager, Data Strategy
Core
Senior Manager leading data strategy and AI adoption for media campaigns across APAC and Greater China, translating data capabilities into actionable audience strategies and localized AI workflows.
Role type
Senior Manager, Data Strategy & AI Strategy
Builds
Actionable audience segments, localized AI tools, regional data playbooks, and adoption frameworks for media practitioners.
Domain
Media & Advertising, Data Strategy, Generative AI
Required skills
First-party data strategy, audience segmentation, generative AI fluency, AI agent deployment, data governance, market localization, stakeholder coordination, capability building, analytical reporting, campaign activation
Preferred skills
Greater China media landscape knowledge, experience with China and Taiwan markets, familiarity with WPP Open or comparable AI platforms
Technologies
WPP Open, Gemini, AI agents, machine-learning frameworks
Responsibilities
Synthesize first-party and external data into activation strategies; drive adoption of data tools and ML frameworks; execute localized AI strategy and workshops in Greater China; translate technical capabilities into practitioner playbooks; track regional progress and report to global initiatives; architect and pilot market-specific AI solutions.
Seniority
Senior Manager, hands-on leadership
