Partner & Commercial Marketing Manager
Core
Building B2B demand generation and strategic partnership programs to drive patient enrollment for a digital addiction medicine clinic.
Role type
Senior B2B Partner & Commercial Marketing Manager
Builds
B2B demand generation campaigns, partner nurture programs, and institutional proof assets for payers and health systems.
Domain
Healthcare (Addiction Medicine) + B2B Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B partner/channel marketing, healthcare buyer decision-making, B2B demand generation, account-based marketing, AI fluency, strategic writing, cross-functional leadership, ambiguity tolerance
Preferred skills
Behavioral health experience, Medicaid knowledge, ABM tooling expertise
Technologies
AI tools, ABM platforms, webinars, email marketing, paid B2B channels
Responsibilities
Create institutional proof from clinical outcomes and market economics; build partner marketing playbooks and collateral; run B2B demand generation and field programs; design programmatic partnership motions for statewide and multi-site networks.
Seniority
Senior, hands-on IC