Digital Marketing Specialist
Core
Administer digital marketing platforms and lead AI-powered speed-to-lead integrations to optimize lead quality and response speed for home service businesses.
Role type
Digital Marketing Specialist (AI Integrations & Performance Optimization)
Builds
SMS marketing campaigns, Google LSA integrations, and optimized lead generation workflows
Domain
Home Services (HVAC, Plumbing, Electrical) + Digital Marketing
Deliverable
production ML models
Required skills
Google Ads, Google Local Services Ads (LSA), Google Analytics, AI speed-to-lead platforms, project management, data analysis, campaign configuration
Preferred skills
Experience with LSA reporting, vendor management, call center training
Technologies
Google Ads, Google LSA, Google Business Profiles, SMS marketing platforms, AI speed-to-lead tools
Responsibilities
Configure and launch AI speed-to-lead integrations with digital marketing platforms; Analyze LSA performance metrics and execute optimization strategies; Administer secure access and verify new marketing accounts; Train call center teams on lead response and grading; Report on key performance metrics including call answer rates and lead volume.
Seniority
Junior, hands-on IC
