VP, Demand Generation
Core
Lead demand generation to own marketing-sourced pipeline, conversion, and efficiency for an AI platform serving mechanical engineering teams.
Role type
VP of Demand Generation (Growth-stage SaaS)
Builds
Integrated multi-channel demand engine (paid, OOH, events, ABM) for enterprise B2B SaaS products
Domain
B2B SaaS / AI for Engineering Design
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B SaaS demand generation strategy, multi-channel program architecture, team building and scaling, ABM execution, executive-level data storytelling, budget forecasting and ROI tracking, cross-functional sales alignment
Preferred skills
Experience with high-ASP products and complex buying committees, quantitative analysis of pipeline drivers, hands-on execution in new motion launches
Technologies
ABM platforms, paid media channels, SEO/SEM tools, event management systems
Responsibilities
Own marketing-sourced pipeline creation, conversion, and efficiency metrics; Architect and oversee integrated demand gen programs across digital, paid, field marketing, and ABM; Lead, mentor, and grow a high-performing demand gen team; Stand up and refine the company's first ABM motion; Own demand gen budget, forecasting, and ROI tracking; Scale proven channels while experimenting with new ones; Collaborate closely with Sales to ensure alignment on pipeline goals and revenue outcomes
Seniority
VP level, strategic leadership with hands-on execution
