Social Paid Media Specialist
Core
Expert in influencer-led paid social, managing creator content campaigns on Meta and TikTok to drive performance for client brands.
Role type
Senior IC social paid media specialist
Builds
Influencer-led paid social campaigns and strategies for major brands
Domain
Digital marketing, influencer marketing, paid social
Required skills
Paid social strategy, campaign setup and optimization, data analysis, Meta Ads Manager, TikTok Ads Manager, client advisory
Preferred skills
Influencer marketing expertise, creator content knowledge
Technologies
Meta Ads Manager, TikTok Ads Manager
Responsibilities
Develop paid social strategies for creator content, manage and optimize influencer-led campaigns, analyze results to drive performance, advise clients on paid media usage, test new ad products and best practices, collaborate with influencer and social teams
Seniority
Mid-level, hands-on IC