Performance Marketing Manager
Core
Develop and execute comprehensive performance marketing strategies across digital channels to drive user acquisition and optimize ROI for a virtual healthcare platform.
Role type
Performance Marketing Manager
Builds
User acquisition campaigns and brand visibility for Zealthy's telemedicine platform
Domain
Healthcare / Digital Marketing
Deliverable
product features
Required skills
multi-channel marketing strategy, paid search, paid social, analytics, A/B testing, audience targeting, budget management, vendor management
Preferred skills
experience building effective multi-channel marketing strategies, leveraging data and consumer behavior trends
Technologies
analytics tools, digital advertising platforms
Responsibilities
Develop and execute comprehensive performance marketing strategies across various digital channels, Collaborate with cross-functional teams to align marketing initiatives with overall business goals, Utilize analytics tools to track, measure, and report on key performance metrics, Regularly analyze campaign data to identify trends, insights, and areas for optimization, Manage and allocate budgets effectively across different marketing channels to maximize ROI, Plan and execute A/B tests to optimize ad creatives, landing pages, and other campaign elements, Implement advanced audience targeting strategies to reach and engage specific customer segments, Stay informed about industry trends, emerging technologies, and best practices in performance marketing, Continue to manage 3rd party vendors that enable compliance
