Performance Marketing Manager
Core
Manage paid social campaigns for advertising partners and drive member acquisition, newsletter growth, and content promotion for an active lifestyle media platform.
Role type
Performance Marketing Manager (Paid Social & Growth)
Builds
Paid social campaigns, member acquisition funnels, newsletter growth initiatives, and sponsored content deliverables.
Domain
Digital Media / Active Lifestyle / Performance Marketing
Required skills
Paid social campaign management, Meta Ads Manager, TikTok advertising, YouTube advertising, ROI modeling, campaign optimization, analytics reporting, project management, AI tool utilization
Preferred skills
LinkedIn advertising, Pinterest advertising, Reddit advertising, Google Ads, subscription/membership campaign experience, Sprout Social, Google Analytics
Technologies
Meta Ads Manager, TikTok, YouTube, Sprout Social, Meta Business Suite, Google Analytics
Responsibilities
Build, launch, and manage paid social campaigns across Meta, TikTok, and YouTube; Support member acquisition and newsletter subscriber growth campaigns; Coordinate campaign assets and timelines with Client Services, Creative, and Sales teams; Perform quality assurance on creative assets and campaign setup; Monitor campaign pacing, budgets, and performance; Implement optimizations to meet KPIs; Produce post-campaign reporting and actionable insights; Support scheduling of sponsored organic social posts.
Seniority
Mid-Senior, hands-on IC
