Senior manager- Advanced Analytics
Core
Lead strategic measurement, testing frameworks, and actionable insights for digital campaign performance across Direct Response and Brand Awareness.
Role type
Senior Manager, Advanced Analytics
Builds
Learning agendas, quarterly measurement plans, testing frameworks (CLS, MMT, BLS), and client presentations
Domain
Digital Media & Advertising Analytics
Deliverable
dashboards & analysis
Required skills
Strategic measurement planning, structured experimentation design, data storytelling, stakeholder management, team leadership, SQL, Python, R
Preferred skills
Conversion Lift Studies, Matched Market Testing, Brand Lift Studies, regional/postcode data mapping, platform troubleshooting
Technologies
SQL, Python, R
Responsibilities
Propose and develop learning agendas and quarterly measurement plans; Orchestrate setup and analysis of testing frameworks (CLS, MMT, BLS); Create compelling narratives from data results; Lead client presentations with key stakeholders; Manage timelines for inflight optimizations and post-campaign analysis; Oversee maintenance of launch dashboards and budget tracking; Troubleshoot implementation issues and tooling; Manage team delivery and cross-capability collaboration.
Seniority
Senior, hands-on IC with management responsibilities
