Paid Performance Marketing - Specialist
Core
Manage end-to-end paid performance marketing campaigns across social, search, display, YouTube, and mobile channels to drive client revenue and lead generation.
Role type
Paid Performance Marketing Specialist
Builds
Client advertising campaigns and performance reports
Domain
Digital Marketing / Performance Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Campaign planning, performance monitoring, campaign optimization, data analysis, strategy development, project management
Preferred skills
Google Marketing Platform expertise, team management experience
Technologies
Google, Yahoo, Bing, YouTube, MS Office, MS-Excel, MS-PowerPoint, MS-Word
Responsibilities
Conduct monthly and quarterly business reviews, manage end-to-end campaign lifecycle from research to reporting, analyze and optimize campaign portfolios, develop strategies to grow business, evaluate channel performance
Seniority
Entry-level / Junior