Senior Segment Product Marketing Manager (Field Service)
Core
Own end-to-end marketing strategy and execution for Geotab's Field Service segment (Specialty Trade Contractors and Property Maintenance operators), driving new acquisition, expansion, and retention through research, messaging, and sales enablement.
Role type
Senior Segment Product Marketing Manager (Field Service)
Builds
Marketing strategies, content assets, sales enablement materials, and segment playbooks for fleet intelligence platforms.
Domain
IoT, connected transportation, fleet management, field service management (FSM)
Deliverable
product features
Required skills
B2B SaaS marketing strategy, segment-specific buyer dynamics, market research and win/loss analysis, value proposition development, cross-functional collaboration, project management, data-driven decision making, industry association engagement
Preferred skills
Telematics or fleet management experience, MBA, experience with complex procurement processes
Technologies
Geotab Marketplace, FSM integration tools
Responsibilities
Define and maintain segment ICPs and buyer personas; conduct market research and translate insights into tailored programs; develop vertical-specific content and enablement assets; partner with Product Marketing on launches; create account-specific growth strategies with Sales; represent the segment at industry events.
Seniority
Senior, hands-on IC
