Senior Growth Marketing Lead (B2B Tech & IoT)
Core
Designing and implementing a data-driven marketing engine to generate high-quality leads and drive revenue growth for an IoT technology business.
Role type
Senior Growth Marketing Lead (B2B Tech & IoT)
Builds
A modern, data-driven marketing engine for an IoT portfolio
Domain
B2B Technology / IoT
Required skills
Demand generation, growth marketing, digital sales enablement, conversion optimization, marketing automation platforms, CRM ecosystems, content creation, data analysis, strategic planning, campaign execution
Preferred skills
Experience with AI-enabled marketing tools, building marketing capabilities from scratch
Technologies
Marketing automation platforms, CRM ecosystems, AI-enabled marketing tools
Responsibilities
Lead development and execution of growth marketing strategies, build and scale a data-driven marketing engine, optimize customer journeys and website performance, oversee content and campaign execution, drive measurable business growth through continuous analysis and testing
Seniority
Senior, hands-on IC
