Senior Growth Marketing Lead (B2B Tech & IoT)
Core
Designing and implementing a data-driven marketing engine to generate high-quality leads and drive revenue growth for an IoT technology business.
Role type
Senior Growth Marketing Lead (B2B Tech & IoT)
Builds
A modern, data-driven marketing engine for an IoT portfolio
Domain
B2B Technology / IoT
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Demand generation, growth marketing, digital sales enablement, conversion optimization, marketing automation platforms, CRM ecosystems, content creation, data analysis, strategic planning, campaign execution
Preferred skills
Experience with AI-enabled marketing tools, building marketing capabilities from scratch
Technologies
Marketing automation platforms, CRM ecosystems, AI-enabled marketing tools
Responsibilities
Lead development and execution of growth marketing strategies, build and scale a data-driven marketing engine, optimize customer journeys and website performance, oversee content and campaign execution, drive measurable business growth through continuous analysis and testing
Seniority
Senior, hands-on IC