Senior Segment Product Marketing Manager (Public Sector)
Core
Own end-to-end marketing strategy and execution for Geotab's Public Sector segments (Public Works, Public Safety, People Transportation, Public Administration), including research, messaging, content, and sales enablement.
Role type
Senior Segment Product Marketing Manager (Public Sector)
Builds
Marketing strategies, buyer personas, content assets, and sales enablement materials for public sector fleet management solutions.
Domain
IoT, connected transportation, fleet management, public sector government procurement
Deliverable
product features
Required skills
B2B SaaS marketing strategy, public sector procurement processes, buyer persona mapping, market research synthesis, content development, cross-functional collaboration, strategic planning, data analysis
Preferred skills
Telematics or fleet management experience, MBA, experience with FedRAMP/CJIS/FERPA compliance
Technologies
Geotab platform, Geotab Marketplace
Responsibilities
Define and maintain segment ICPs and buyer personas; conduct segment-specific research and translate insights into marketing programs; develop vertical-specific content and enablement assets; partner with sales and product teams on growth strategies; represent the company at industry events and associations.
Seniority
Senior, hands-on IC
