Field Marketing Manager, APAC
Core
Founding Field Marketing Leader for APAC responsible for building the regional function from scratch, setting strategy, and driving enterprise field marketing initiatives.
Role type
Senior IC Field Marketing Leader (Founding)
Builds
APAC field marketing function, scalable frameworks, and regional operating systems
Domain
B2B Enterprise Software, APAC Markets
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B enterprise marketing strategy, field marketing execution, ABM, demand generation, partner ecosystem management, budget management, team building, market sequencing, data-driven optimization
Preferred skills
AI/ML product marketing, startup environment experience, high-growth tech company background, multi-market APAC experience
Technologies
None stated
Responsibilities
Build and lead the APAC field marketing function from scratch, drive field marketing initiatives across enterprise and startups, create and run field marketing programs including roundtables and events, partner with sales leadership to align programs to pipeline goals, establish measurement frameworks for ROI, manage regional budget and team plan
Seniority
Senior, hands-on IC (Founding)
