Field Marketing Manager
Core
Plan and execute field marketing programs and events for prospects and customers to generate pipeline and strengthen relationships with executive decision-makers.
Role type
Field Marketing Manager
Builds
In-person and virtual events, roundtables, sponsorships, and customer programs
Domain
B2B software, data, and infrastructure
Deliverable
product features
Required skills
Field marketing, demand generation, project management, event execution, pipeline-focused marketing, performance reporting, Salesforce, marketing automation, event platforms
Preferred skills
B2B software/data/infrastructure marketing, regional or partner-led programs, creative thinking, experiential event planning
Responsibilities
Support planning and execution of field marketing programs and events; Plan and execute programs supporting regional pipeline goals; Partner with sales to identify priorities and event opportunities; Manage in-person and virtual events; Collaborate with partner, product, and content teams; Track program performance and report results; Own event logistics, budgets, and vendor coordination; Support sales enablement with materials
Seniority
Mid-level, hands-on IC
