Digital Marketing Specialist
Core
Manage end-to-end performance of paid search activity, translating business objectives into effective channel strategies and high-performing campaigns.
Role type
Senior Digital Marketing Specialist (Paid Search)
Builds
Paid search campaigns and media programs for Google Ads and Microsoft Advertising
Domain
Digital Marketing / Financial Services
Required skills
Paid search account management, bidding strategies, budget pacing, GA4, Google Tag Manager, conversion tracking, performance analysis, platform optimization
Preferred skills
Insurance/financial services experience, agency/consultancy background, AI-driven solution adoption
Technologies
Google Ads, Microsoft Advertising, GA4, Google Tag Manager
Responsibilities
Lead day-to-day in-platform delivery of paid search media, build and manage search campaign structures, manage budgets and pacing, forecast investment and recommend reallocations, audit paid search accounts, translate performance data into insights, manage reporting, stay ahead of platform developments, collaborate with external partners
Seniority
Mid-Senior, hands-on IC