Digital Campaign Specialist
Core
Own end-to-end campaign execution including drip automation, forms, landing pages, and email programs for acquisition, remarketing, and product marketing.
Role type
Digital Campaign Specialist (Marketing Operations)
Builds
Drip automation workflows, forms, landing pages, and email assets
Domain
B2B SaaS / Insurance Technology
Deliverable
product features
Required skills
HubSpot Marketing Hub, HTML/CSS, A/B testing, campaign analytics, project management
Preferred skills
Insurance/financial services marketing, B2B/SaaS experience, incentive program marketing, HubSpot certification
Technologies
HubSpot (Marketing Hub, Content Hub, Sprocket theme), HTML, CSS
Responsibilities
Build and manage remarketing campaigns to re-engage unconverted leads; Execute multi-channel campaigns for incentive programs and product marketing; Build emails in HubSpot's email builder and optimize subject lines; Build and maintain landing pages in HubSpot Content Hub; Run structured A/B and multivariate tests on creative, copy, and landing pages; Monitor campaign performance and prepare regular reporting.
Seniority
Mid-level, hands-on IC
