Senior Event Operations Manager
Core
Strategic bridge between global events program, market trends, and revenue generation, owning operational engine, data flow, and financial governance.
Role type
Senior Event Operations Manager
Builds
Scalable driver of business growth through global events program
Domain
B2B SaaS, IoT, Connected Transportation
Required skills
Financial governance, Vendor management, ROI analysis, Salesforce administration, Marketing automation, Data synchronization, Lead management, Event planning
Preferred skills
Cross-functional leadership, GTM strategy, Demand generation
Technologies
Salesforce, Marketo, HubSpot, Pardot, Event registration platforms
Responsibilities
Own centralized financial tracking for global events program, Manage vendor invoicing and procurement, Calculate and report on event ROI and cost-per-lead, Maintain financial accuracy in Global Events Calendar, Serve as primary Salesforce administrator for events team, Design and execute pre- and post-event marketing workflows, Ensure seamless data synchronization between event platforms and CRM, Monitor data hygiene and lead routing, Plan and execute marketing campaigns for brand awareness and growth, Manage on-site lead retrieval systems, Develop processes for lead information acquisition
