Senior Programmatic Manager (m/w/d)
Core
Strategic and operational lead for complex programmatic campaigns, advising key accounts and mentoring the team.
Role type
Senior Programmatic Manager
Builds
End-to-end programmatic campaigns (Display, Video/CTV, Mobile, Native, Audio, DOOH) and DCO strategies for key accounts.
Domain
Digital Advertising / AdTech
Required skills
Enterprise DSP expertise (DV360, Adform, Amazon), Dynamic Creative Optimization (DCO), Feed Management, Data Analytics, PMP/PG Deal negotiation, Mentoring
Preferred skills
AdTech infrastructure knowledge (SSP, DMP, CDP), GA4/GTM, AI/ML affinity
Technologies
DV360, Adform, Amazon DSP, Adform, Google Merchant Center, Channable, Productsup, Google Data Studio, GA4, GTM
Responsibilities
Strategic planning and optimization of complex programmatic campaigns, Consultation on programmatic strategy and budget allocation, Creation of deep-dive analytics and dashboards, Negotiation of PMP and PG deals with publishers, Mentoring junior and mid-level colleagues
Seniority
Senior, hands-on IC with mentorship responsibilities