Director of Performance Marketing
Core
Build and lead a centralized franchisee growth capability, overseeing paid media strategy, platform management, and local lead generation for a portfolio of brands.
Role type
Director of Performance Marketing
Builds
In-house paid-media execution, localized campaign landing pages, franchisee-facing dashboards, call-tracking, speed-to-lead tools, AI-enabled follow-up, and lead-management integrations.
Domain
Franchise marketing, digital advertising, and local lead generation
Deliverable
product features
Required skills
Paid media strategy, platform management, franchise operations, cross-functional leadership, product ownership, vendor management, data tracking, campaign architecture
Preferred skills
Agency or multi-location background, experience scaling marketing capabilities, AI tool implementation
Technologies
Google Ads, Local Services Ads, Meta, CRM, call-tracking systems, AI SMS/voice/email tools
Responsibilities
Design and launch in-house performance marketing capability, establish scalable campaign structures and governance, manage platform implementation and vendor partnerships, develop franchisee service playbooks, optimize paid media performance across channels.
Seniority
Director, strategic leadership with hands-on execution
