Product & Integrated Marketing Lead
Core
Define and execute end-to-end go-to-market strategy for a portfolio of advisor-facing products, combining product marketing, integrated marketing, and customer insights to drive adoption and brand growth.
Role type
Founding Product & Integrated Marketing Lead
Builds
Advisor-facing travel products and features
Domain
Travel industry + B2B SaaS
Deliverable
product features
Required skills
End-to-end go-to-market strategy, multi-channel campaign management, customer research & insights, product positioning, data-driven decision making, cross-functional leadership, project management
Preferred skills
B2B product marketing, building marketing operational frameworks, people management
Technologies
AI native tools
Responsibilities
Define marketing roadmap for product portfolio; Own end-to-end GTM for new products and feature launches; Partner with Product, Strategy, and Growth teams to deliver coordinated initiatives; Lead quantitative and qualitative research to understand customer needs; Translate insights into positioning and messaging; Develop integrated campaigns for product adoption and brand narrative; Evaluate campaign performance using data to improve effectiveness.
Seniority
Senior, hands-on IC with founding team responsibilities
