Performance Marketing Director
Core
Lead customer acquisition and retention through data-driven, omni-channel marketing campaigns for a consumer electronics and eCommerce start-up.
Role type
Performance Marketing Director
Builds
Customer acquisition, brand awareness, and retention strategies across paid media, SEO/SEM, social, email, and influencer channels.
Domain
Consumer electronics / eCommerce
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Omni-channel campaign strategy, paid media management, SEO/SEM, email/CRM marketing, influencer partnerships, data analytics, budget management, team leadership
Preferred skills
Consumer electronics industry experience, subscription model expertise, CPG background
Technologies
Google Analytics, Tableau, Power BI, Google Ads, Facebook Ads, TikTok Ads, HubSpot, Salesforce, Marketo
Responsibilities
Develop and execute scalable omni-channel marketing strategies; Analyze campaign performance to optimize CAC, LTV, and ROI; Manage performance marketing budget; Collaborate with product, creative, and sales teams; Research industry trends and tools.
Seniority
Senior, hands-on IC with leadership responsibilities