Director of Performance Marketing
Core
Lead the development and execution of performance marketing strategy to drive growth for a mobile app.
Role type
Director of Performance Marketing
Builds
Paid media campaigns and performance marketing teams
Domain
Mobile app acquisition and growth marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid media strategy, team building, budget management, channel exploration, data analysis, SQL, creative development, Gen Z cultural insight
Preferred skills
Mobile app marketing experience, cross-functional collaboration, risk-taking
Technologies
SQL, spreadsheets
Responsibilities
Develop and optimize performance marketing strategy, build and scale the performance marketing team, manage paid budget, test new channels and audiences, collaborate on new initiatives, create tracking and reporting, lead creative development, work with design partners, stay updated on Gen Z trends
