Lifecycle Marketing & Martech Manager
Core
Own end-to-end customer lifecycle campaigns from strategy to technical execution, designing automated communications to attract, convert, grow, and reactivate the audience.
Role type
Lifecycle Marketing & Martech Manager
Builds
Automated and ad-hoc multi-channel customer journey communications
Domain
Retail
Required skills
CRM system integration, data segmentation, A/B testing, HTML basics, team leadership, cross-functional collaboration
Preferred skills
Experience with Insider CRM, Snowflake, Salesforce Marketing Cloud
Technologies
Insider CRM, Snowflake, Salesforce Marketing Cloud
Responsibilities
Drive retention and reactivation strategies via email, SMS, and multi-channel campaigns; Oversee core CRM architecture and collaborate with IT/Data teams; Translate customer behavior data into targeted journeys; Configure CRM setups and build segments; Lead a Lifecycle Marketing Specialist; Partner with Brand Marketing and external agencies
Seniority
Mid-level, hands-on IC with direct reporting
