Media Planner - Specialist
Core
Build client businesses by developing data-driven online marketing strategies, optimizing media channels (AdWords, Facebook, SEO, CRM), and driving sales through promotion and website optimization.
Role type
Senior Marketing Planning & Strategy Executive (Client-facing)
Builds
Data-driven media plans, performance reports, and optimized ecommerce/lead gen/branding strategies for clients
Domain
Digital Marketing / Ecommerce / Media Buying
Required skills
Client success ownership, roadmap planning, budget & metric monitoring, media channel optimization, performance reporting, business growth consulting, upselling services, data analysis, project management
Preferred skills
Ecommerce experience, managing own shops, Google Analytics expertise
Technologies
Google Analytics, AdWords, Facebook, CRM, SEO
Responsibilities
Own client success and performance; plan client roadmaps based on objectives; manage work processes and client expectations; monitor budget and key metrics; execute media plans with optimization team; provide data-driven performance reports; develop online marketing strategies; identify upsell opportunities
Seniority
Senior, hands-on IC with team-building responsibilities