Digital Marketing Specialist
Core
Develop and execute multi-channel digital marketing strategies to drive awareness, traffic, and conversions.
Role type
Digital Marketing Specialist
Builds
Cohesive, high-impact marketing campaigns across paid, organic, and email channels
Domain
Digital Marketing / Performance Marketing
Deliverable
product features
Required skills
SEO, SEM, paid advertising, email marketing, social media management, content creation, analytics, market research
Preferred skills
strategic mindset, creative thinking
Technologies
Google Ads, Google Analytics
Responsibilities
Build and execute digital marketing strategies; manage and optimize multi-channel campaigns; write and edit digital content; improve website ranking via SEO; plan and manage paid campaigns; schedule content and manage social media advertising; build targeted email campaigns; monitor KPIs and generate reports; conduct market research; maintain and update company website and digital assets
Seniority
Mid-level, hands-on IC
