Head of GOAT - Influencer Marketing
Core
Lead the global data-driven influencer marketing function, driving year-on-year revenue growth through end-to-end creator campaigns, paid media, and measurable social strategies.
Role type
Senior leadership, Head of Influencer Marketing
Builds
Influencer marketing strategies, campaigns, and client partnerships
Domain
Digital marketing, Influencer marketing, Social media
Deliverable
product features
Required skills
Strategic leadership, Revenue growth, Team management, Client relationship management, Operational excellence, Budget management, KPI definition, Market analysis, Innovation, Cross-functional collaboration
Preferred skills
Agency background, Scaling influencer businesses, Managing mid-sized to large teams, Mastery of influencer marketing landscape
Technologies
WPP Open, Open Intelligence
Responsibilities
Own and execute influencer marketing business strategy; Lead and supervise content planning managers and executives; Drive year-on-year revenue growth; Act as trusted advisor to clients and stakeholders; Partner with New Business and Account Management; Ensure operational excellence in campaign delivery; Hold accountability for revenue targets and P&L; Define and monitor KPIs.
Seniority
Senior, hands-on IC with leadership responsibilities