Director, Performance Marketing
Core
Lead global go-to-market performance marketing strategy and execution for a new mobile ARPG title, including building and operating Scopely's first UA pod in China.
Role type
Director of Performance Marketing
Builds
Scalable user acquisition programs and global growth strategies for a new mobile game title
Domain
Mobile Gaming / User Acquisition
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Global go-to-market strategy, user acquisition strategy, full-funnel measurement, attribution modeling, LTV modeling, team leadership, budget management, cross-functional collaboration, data-driven decision making, automation, marketing tech stack optimization
Preferred skills
Experience with Western game publishers, knowledge of Asian and Global gaming markets, experience with Chinese gaming studios, Midcore/RPG/Strategy 4x game experience
Technologies
Meta, Google, TikTok, DSPs, ad networks, programmatic networks
Responsibilities
Own and lead global go-to-market Performance Marketing strategy and execution; Define and execute user acquisition strategies to achieve growth targets; Partner with Product, Finance, Analytics, and Creative teams; Build and scale high-performing acquisition programs across key channels; Establish and optimize full-funnel measurement frameworks; Lead, mentor, and grow a high-performing team of performance marketers; Manage and optimize multi-million dollar marketing budgets
Seniority
Director, hands-on leadership