Mid Functional Business Analyst
Core
Design and manage customer journeys within CRM platforms, analyze marketing CRM processes, and oversee data governance for lead management.
Role type
Mid-level functional business analyst (marketing CRM)
Builds
Customer journey flows, integrated marketing campaigns, and clean customer data sets
Domain
Marketing technology and CRM
Required skills
Salesforce, Marketing CRM, Customer Journeys, Journey Creation, CRM Integrations, Data Governance, Lead Management
Preferred skills
Salesforce Marketing Cloud, Marketing automation processes
Technologies
Salesforce, CRM platforms
Responsibilities
Design customer journeys, manage lead lifecycle, identify system integration needs, ensure data quality and deduplication
Seniority
Mid-level, hands-on IC
