Senior Media Activation Executive
Core
Lead strategic planning, execution, and optimization of high-performance digital advertising campaigns for APAC clients, focusing on maximizing ROI, lead generation, and user acquisition.
Role type
Senior Performance Marketing Executive (APAC)
Builds
Data-driven digital advertising campaigns across Google, Apple, and social platforms for APAC market
Domain
Digital Marketing / Performance Marketing / APAC Region
Required skills
Performance marketing strategy, Google Ads (Search, Display, App), Apple Search Ads, Social Media Ads (Meta, TikTok), Audience segmentation, Conversion tracking, A/B testing, Data analysis, Budget management, Client advisory
Preferred skills
Mobile measurement partners (MMPs), Incrementality analysis, App ecosystem knowledge
Technologies
Google Ads, Apple Search Ads, Meta Ads, TikTok Ads, Google Merchant Center, MMPs (Adjust, Branch, AppsFlyer)
Responsibilities
Develop and manage market-specific test plans and learning agendas for key clients; Lead end-to-end setup and daily optimization of campaigns across multiple platforms; Define, track, and report on critical KPIs including CPA and app-specific metrics; Act as primary point of contact for clients regarding digital advertising strategy; Research and recommend new ad formats and AI-driven optimizations.
Seniority
Senior, hands-on IC