Account Executive
Core
Drive new business and manage a book of advertising clients across broadcast TV, streaming/CTV, and digital for TEGNA's local news stations.
Role type
Account Executive (Media Sales)
Builds
Multi-platform advertising solutions for local and regional advertisers
Domain
Media & Advertising Sales
Deliverable
client delivery
Required skills
Prospecting, strategic selling, negotiation, pipeline management, CRM proficiency, data analytics for ROI, relationship building
Preferred skills
Experience with DSPs/SSPs, ad-management tools, Google Analytics
Responsibilities
Build and maintain a strong pipeline of local and regional advertisers; Uncover client business goals and architect tailored multi-platform solutions; Prospect, qualify, present, negotiate and close business; Turn accounts into long-term partnerships through upsell and cross-sell; Build insight-driven proposals showing ROI; Manage pipeline, forecast accurately, and partner with internal teams to deliver campaigns