Senior Lifecycle Marketing Manager
Core
Develop and execute lifecycle marketing programs to drive activation, repeat usage, and long-term customer retention via email and CRM.
Role type
Senior Lifecycle Marketing Manager
Builds
Email and CRM-based engagement programs
Domain
B2B SaaS / Digital Marketplace
Required skills
Lifecycle strategy, CRM management, email marketing, behavioral segmentation, trigger-based automation, campaign optimization, data analysis, cross-functional collaboration
Preferred skills
B2B/SaaS experience, HubSpot, Salesforce, AI-powered marketing tools
Technologies
HubSpot, Salesforce, Google Suite
Responsibilities
Design and execute lifecycle programs across onboarding, reactivation, loyalty, and win-back stages; Manage Xometry's email marketing program and test new channels; Define KPIs and own reporting for lifecycle and retention programs; Collaborate with Product, Content, Sales, and Customer Success to align messaging and identify engagement opportunities.
Seniority
Senior, hands-on IC