Influencer Director, Influencer Marketing
Core
Strategic leader managing influencer marketing campaigns, client relationships, and team performance for digital brands.
Role type
Senior Influencer Marketing Director
Builds
Influencer marketing campaigns, client success strategies, and team capabilities
Domain
Digital marketing, influencer marketing, social media
Deliverable
client delivery
Required skills
Influencer marketing strategy, client relationship management, strategic planning, performance measurement, team leadership, cross-functional collaboration, project management, social platform expertise, influencer management tools proficiency
Preferred skills
Creative tools familiarity, marketing certifications
Technologies
CreatorIQ, Klear, Tagger, Upfluence, Sprout, Sprinklr, Hootsuite, HubSpot, MS Office, Google Workspace, Photoshop, Canva
Responsibilities
Serve as primary point of contact for key clients; Identify growth opportunities; Lead strategic planning and QBRs; Oversee end-to-end campaign execution; Manage macro/mega creator communications; Drive brand storytelling and creative ideation; Lead BI partnership kickoffs; Provide leadership and coaching to direct reports; Partner cross-functionally with Product, Sales, Creative, Finance, and BI; Maintain Kantata project data; Implement AI-driven efficiencies
Seniority
Senior, hands-on IC with leadership responsibilities