Digital Strategy Planning & Execution Senior Associate
Core
Develop, implement, and monitor advertising and promotional strategies across traditional and digital channels to optimize campaign performance and efficiency.
Role type
Senior Associate, Digital Strategy Planning & Execution
Builds
Media plans and optimized advertising campaigns for clients
Domain
Marketing & Advertising
Required skills
Campaign strategy design, Media planning and buying, Data analysis, Performance tracking, Budget management, Reporting
Preferred skills
Test-and-learn agenda execution, Cost savings optimization
Responsibilities
Design and manage advertising campaigns for traditional and digital channels, Plan, select, and buy media efficiently, Use data to build strategies and analyze campaign results, Track key metrics (CTR, ROI, CPC) to ensure goals are met, Manage campaign spending and prevent overspending, Create clear reports on campaign performance
Seniority
Senior, hands-on IC