Senior Business Systems Analyst - Marketing Information Technology
Core
Bridge marketing strategy and enterprise technology by architecting and scaling AI-enabled solutions to optimize marketing operations and drive pipeline growth.
Role type
Senior Business Systems Analyst (Marketing IT)
Builds
AI-enabled workflows for demand generation and Sales Development Representative operations
Domain
Marketing Technology / Revenue Operations / Generative AI
Deliverable
production ML models
Required skills
Business Systems Analysis, Salesforce architecture, SQL, Generative AI tools, Cross-platform integrations, Project management
Preferred skills
Generative AI application for signal detection, Enterprise data governance, GDPR/CCPA compliance, Salesforce certifications, AI/ML certifications
Technologies
Salesforce, SQL, Generative AI tools, CRM platforms, Marketing automation platforms
Responsibilities
Translate business objectives into scalable technical roadmaps; Scale AI-enabled workflows to reduce SLAs and accelerate pipeline velocity; Design technical specifications for data capture and activation; Analyze cross-system data using SQL and generative AI; Manage end-to-end execution of cross-departmental initiatives
Seniority
Senior, hands-on IC