Sr. Industry Marketing Manager – National Government & Public Safety
Core
Develop, manage, and execute strategic marketing campaigns to increase revenue and build community within the national government and public safety markets.
Role type
Senior Industry Marketing Manager
Builds
Integrated marketing campaigns, content assets, events, and community programs for Esri's government and public safety segments.
Domain
B2B Marketing, Government & Public Safety
Required skills
Strategic campaign planning, content creation, event management, project management, analytics and reporting, CRM utilization, stakeholder relationship management
Preferred skills
Government agency structure knowledge, GIS application knowledge, advanced writing and messaging development
Technologies
CRM, social media platforms, business intelligence tools, project management software
Responsibilities
Develop and execute integrated marketing campaigns; create campaign assets including messaging, print collateral, and digital content; manage third-party and Esri-hosted events; track campaign performance and engagement; build relationships with customers, partners, and industry influencers; foster user communities through marketing activities.
Seniority
Senior, hands-on IC
