Paid Media Strategist, Fashion
Core
Own the execution, performance, and growth of paid media campaigns for clients, tying efforts to business goals.
Role type
Senior IC paid media strategist (fashion/e-commerce)
Builds
Performance marketing campaigns across Meta, LinkedIn, Google, YouTube, and Bing
Domain
Digital marketing, e-commerce, lead generation
Required skills
Direct response marketing, Meta Ads, Search Engine Marketing, campaign optimization, keyword research, ad copy development, budget management, performance reporting, full-funnel marketing, eCommerce model understanding, Google Analytics, Google/Microsoft Office Suite
Preferred skills
AI technologies, Power Digital's Nova ecosystem
Responsibilities
Full ownership and execution of performance marketing via paid social and paid media native platforms; Lead execution of optimizations with regards to performance improvements relative to goals; Manage all client budgets and/or advise on budget changes based on expertise; Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; Weekly client progress recaps, outlining performance insights and future recommendations; Execute performance reporting A-Z with excellent presentation creation capabilities
Seniority
Mid-level, hands-on IC