Director, Demand Generation - 12 Month Contract
Core
Lead demand generation to scale pipeline and revenue for a K-12 school finance SaaS platform across North America.
Role type
Senior IC Director of Demand Generation
Builds
Integrated national and state-level campaigns, targeted ABM initiatives, digital marketing programs, and high-impact in-person events
Domain
B2B SaaS / K-12 Public Education / School Finance
Required skills
Strategic planning, team leadership and scaling, multi-channel campaign execution, budget management and ROI optimization, cross-functional collaboration, data-driven decision making, Salesforce/HubSpot proficiency, event management
Preferred skills
Experience in education or government sectors, enterprise-level sales background
Technologies
Salesforce, HubSpot, intent data tools, social engagement platforms
Responsibilities
Lead the demand generation team to foster accountability and innovation; Develop comprehensive programs to increase awareness, pipeline, and revenue; Execute sophisticated multi-channel campaigns and digital marketing initiatives; Collaborate with Sales, Product, and FP&A to ensure strategic alignment; Allocate and manage the marketing budget to maximize ROI; Establish and monitor KPIs including awareness, conversion rates, and pipeline velocity
Seniority
Senior, hands-on IC