Senior Product Marketing Manager
Core
Drive market understanding, product adoption, and go-to-market excellence for a SaaS platform helping school districts manage school-level finances.
Role type
Senior Product Marketing Manager (B2B SaaS)
Builds
Go-to-market strategies, product positioning, sales enablement materials, and market intelligence.
Domain
EdTech / FinTech (School Finance)
Deliverable
product features
Required skills
Product marketing strategy, go-to-market planning, competitive analysis, sales enablement, cross-functional leadership, data-driven decision making, storytelling, roadmap influence
Preferred skills
EdTech or FinTech experience, Pragmatic Institute Certification, Product Marketing Alliance training
Technologies
Salesforce, HubSpot, Asana, Gong, competitive intelligence platforms
Responsibilities
Lead product positioning and messaging development; Own end-to-end go-to-market strategy for product launches; Conduct competitive and market intelligence analysis; Partner with Product Management to influence roadmap; Develop high-impact sales enablement materials; Collaborate with Demand Generation on campaign strategy; Analyze product performance and customer feedback
Seniority
Senior, hands-on IC